Why Waiting 'Until I'm Ready' Could Cost You Thousands

The Gut-Punch Email 

"Jessica, I've been running my business for 9 years. NINE YEARS. And I'm just now learning how to actually pay myself consistently. I keep thinking about all that money I could have saved if I'd known how to implement this system earlier."

That email from Danielle hit me like a punch to the gut.

Nine years of brilliant work, happy clients, and a thriving copywriting business. Nine years of paying everyone else first and hoping there'd be something left over. 

The Hidden Cost of "Perfect Timing"

Here's what Danielle didn't realize until it was too late: there is no perfect time to fix your finances. There's only now, and later (and later always costs more than you think!)

I won’t share Danielle’s finances directly, but let’s do some general math. 

Let’s say your company is just starting out and makes $200,000 revenue per year (of course, that would probably increase each year as you build your business, but for this example, we’ll stick with an average to keep it simple). 

If this business owner implemented the Profit First system using our Fast Track to Sustainable Profits program in Year 1 and saved just 5% of revenue as profit, they’d be missing out on nearly $100,000 in profit alone. 

Imagine that… All that is just money off the top to spend. To save. To reinvest. And that’s AFTER paying yourself well, paying the bills, and paying the CRA. 

But the financial cost isn't even the best part of the outcome. 

The Real, Behind-the-Scenes Results of the System

"Working with Altitude Accounting has been the greatest experience for me," Danielle told me. "Feeling in control has boosted my confidence 1000% on all fronts of what I am doing in my business. I am actually making decisions without overthinking and I'm super excited about what is to come."

Did you catch that? Confidence. Control. Excitement about the future.

For nine years, Danielle had been second-guessing every financial decision, stressing about money, and feeling like she was never quite making it, despite building a successful business.

That's what waiting really cost her. Not just money—but nearly a decade of enjoying her own success.

The Lie We Tell Ourselves

"I can't afford to invest in this right now."

That's what Danielle told herself for years. Meanwhile, she was paying for accounting and bookkeeping that only checked the government’s boxes. She even tried to invest in Profit First-based systems, but none of them worked out. They were too hands-off, too complicated, and too “overnight fix” oriented. 

Initially, investing in another system felt "too expensive." After all, when you’re always in a money crunch, you don’t want to break the bank on something new. 

Here’s what I told her (and what she’s now seeing in her business). Spending $3500 now to invest in this system will: 

• Prevent tax time panic that throws people into absolute financial chaos every year (every. Single. Year. That’s a lot of stress!)

• Ensure your business is working for you, not the other way around (because no one got into business to be tied down and forced to work harder and harder). 

• Guarantee the survival (and growth) of the business. Money in the bank means you can invest in growth. 

• Reduce a ton of guilt around paying yourself well (which is well-deserved) and spending money on what you need in the business. 

• Seriously reduce your expenses now and over time so you can stop throwing money away and keep more in the bank.

Here's the brutal truth: you can afford to invest $3,500 in a system that will pay for itself within the year (if not before).  

What Happens When You Keep Waiting

Every month you delay implementing a real profit system is another month of:

• Working for everyone except yourself

• Stress about money that should be automatic

• Missing opportunities because you're always cash-strapped

• Building a business that feels more like a burden than a blessing

• Putting dreams on hold because "maybe next year" you'll have your money figured out

Danielle learned this the hard way. "I feel more confident than ever with my numbers and am excited to grow even more," she said after finally implementing the system.

Imagine how different her business would be if she'd felt that way for the past 8 years instead of just the past few months.

Why "When I'm Ready" Never Comes

Here's what I've learned after helping hundreds of entrepreneurs: you're never going to feel "ready" to change your relationship with money. There will always be another expense, another reason to wait, another excuse.

The women who succeed aren't the ones who felt ready. They're the ones who were tired of feeling broke and decided to do something about it.

Danielle wasn't "ready" when she started. She was just tired of working for free.

The Real Question

The question isn't whether you can afford to invest in fixing your money system.

The question is: can you afford another year of working for free?

Can you afford another year of stress about money that should be automatic? Another year of dreams on hold? Another year of building a business that owns you instead of serves you?

And then multiply that by several years. Or decades.

Because that's what waiting costs. Not just money—but time, peace of mind, and the joy of actually succeeding at something you've worked so hard to build.

Your Last Chance to Stop the Clock

Registration for Fast Track to Sustainable Profits is open and I want to personally invite you to be part of it. This isn’t your typical stiff financial instructional series. We get real, get vulnerable, and get ready to make some real change, but without it being a one-day crash course that leaves you back at square one. 

In four months, you could be where Danielle is now: confident, in control, and excited about your financial future.

Or you could be where she was before: successful on paper but struggling behind the scenes.

Don't spend another month wondering where all the money went after a good sales month.

Don't build a business that works for everyone except you.

Join Fast Track to Sustainable Profits Now →

Registration closes soon. After that, you're looking at another long period of waiting for things to change—and we both know how fast time goes when you're busy working for free.

Still not sure if this will work for your specific situation? Let's talk. I'll analyze your numbers and show you exactly what the next 12 weeks could look like for your business.

Book Your Profit Clarity Call →